Art Direction / Design
Year: 2008
Client: Uniqlo
Description:
Cirque du Soleil, a touring circus group that has dazzled over 80 million spectators in 200 cities on five continents. They have come together with UNIQLO to collaborate in a new way. Through this joint effort, UNIQLO aims to expand its brand awareness globally. We documented performers, who sported UNIQLO fashion, during training sessions of 'Corteo', Cirque du Soleil's touring production in Miami and Ottawa. These offstage shots lead to a sensational event in Tokyo. UNIQLO, 'Corteo', and invited users were united in a physical and spiritual sense. The campaign culminated in the upload of event shots onto the site, allowing users to share the experience.