2017年LIFULL入社。執行役員CCO（チーフクリエイティブオフィサー）として、社会課題解決に取り組む企業グループのブランド・デザイン・マーケティング・コミュニケーションを統括。2023年よりLIFULL HOME'S事業本部副本部長・CMO（チーフマーケティングオフィサー）兼務。クリエイティブ、マーケティング組織の戦略策定・育成・採用など、組織づくりも担う。
LIFULLは、過去3年間のブランド活動全般を評価するJapan Branding Awards 2021にて、最高賞であるBest of the Bestを受賞。また、アジアで最も優れたインハウスクリエイティブ組織を評価するOne Asia: In-house Agency of the Year 2022を受賞。
それ以前は、J. Water Thompson Japan、beacon communications k.k.にて、Nike、P&G、Nestle等の企業のブランディング・マーケティング・商品開発を数多く手がける。
最近のプロジェクトに、LIFULL企業CM「しなきゃ、なんてない。2021年」篇、LIFULL「地球料理 - Earth Cuisine - 」シリーズ、LIFULL HOME’S「ACTION FOR ALL したい暮らしを、あらゆる人に。」、Living Anywhere「自分らしくを、もっと自由に。」などがある。
Cannes Lions金賞、One Show金賞、CLIO金賞、Spikes Asia グランプリ、ADFESTグランプリ、ACC TOKYO CREATIVITY AWARDS総務大臣賞 / ACCグランプリ、文化庁メディア芸術祭優秀賞をはじめ、国内外300以上のデザイン・広告賞を受賞。また、日経新聞、朝日新聞、CMO Japan Summit、日本アドバタイザーズ協会、ELLE Active! Festivalなどさまざまなメディア取材・講演も行う。YouTube Works Awards 2022 Force for Good部門代表審査員。
Kohei Kawasaki is a Japanese executive who works at LIFULL as the Chief Creative Officer (CCO). He joined the company in 2017 and is responsible for overseeing brand, design, marketing, and communications for a group of companies that work to solve social issues. He has prior experience working in creative direction for companies such as Nike, Nestle, and P&G, at advertising agencies like J. Walter Thompson and Leo Burnett. LIFULL was awarded the "Best of the Best" at the Japan Branding Awards 2021, which evaluated the company's overall brand activities over the past three years. Some of Kawasaki's recent projects include the LIFULL corporate commercial "I have to. 2021" and the "Earth Cuisine" series. He has received more than 250 design and advertising awards, including the Cannes Lions Gold and the Japan Media Arts Festival Excellence Award.
2017 - Present | LIFULL
Executive Officer, Group Chief Creative Officer
Chief Marketing Officer, LIFULL HOME’S
2015 - 2017 | J. Walter Thompson Japan
Senior Creative Director
2011 - 2015 | beacon communications k.k. (Publicis One Japan)
Creative Director
2004 - 2011 | IMG SRC
Art Director, Designer
審査員 / Judges:
YouTube Works Awards 2022
Wina Festival 2020 (Monterrey, Mexico)
Wina Festival 2019 (Bogotá, Colombia)
Artmore Award 2018 (Tokyo, Japan)
The Webby Awards 2014, 2018 (NY, USA)
AD STARS 2013, 2014 (Busan, Korea)
New York Festivals 2013 (NY, USA)
作品展示 / Exhibitions:
文化庁メディア芸術祭25周年企画展 / A Quarter-Century of Japan Media Arts Festival Exhibition 2023
文化庁メディア芸術祭高知展「ニューツナガル」 / Japan Media Arts Festival Exhibition Kochi 2022
文化庁メディア芸術祭 受賞作品展 / Japan Media Arts Festival Exhibition 2017
文化庁メディア芸術祭 受賞作品展 / Japan Media Arts Festival Exhibition 2014
文化庁メディア芸術祭 受賞作品展 / Japan Media Arts Festival Exhibition 2008
Câmara Municipal de Vila do Conde 2005, Portugal
Ars Electronica Festival 2004, Austria
メディア露出 / Publicities:
Fast Company, USA / Mashable USA / CNET, USA / The Huffington Post, USA / NOWTHIS, USA / GIZMODO, USA / msn, USA / Engadget, USA / Advertising Age, USA / Creativity Online, USA / Coloribus, USA / Digital Journal, Canada / Digiday, USA / Contagious, UK / Ads of the World, UK / The Drums, UK / Daily Mail, UK / Telegraph, UK / Lbb Online, UK / Times LIVE, South Africa / Advertolog, Germany / Quartz (qz.com), Global / DesignTaxi, Global / Best ads, Australia / Campaign Brief Asia, Australia / Campaign Asia, Hong Kong / DESIGN INBADA, India / Digital Market Asia, Singapore / JAPANTODAY / YAHOO! JAPAN / nikkei, Japan / The Asahi Shimbun, Japan / 47 NEWS, Japan / Web Designing, Japan / Sendenkaigi, Japan / Brain, Japan / CM Journal, Japan / Commercial Photo, Japan / CGWORLD, Japan / MdN Design Interactive, Japan
Client Experiences:
Uniqlo / Nike / P&G / TOYOTA / Honda / Mercedes-Benz / Sony / Panasonic / NTT DoCoMo / Nestle / Mondelēz International / Morinaga Milk / KRAFT / Ebara Foods / mercari / Philip Morris
Specialities:
Creative Direction, Art Direction, Copywriting, Design, Strategic Planning, Communication Planning, PR Planning
Education:
Exponential Technology & Strategy Program (ETSP), Singularity University 2018
Media Arts and Design, IAMAS 2004
