About / Awards
川嵜 鋼平
株式会社LIFULL 執行役員CCO
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クリエイティブディレクター。2017年LIFULL入社。同社執行役員CCO(チーフクリエイティブオフィサー)として、ブランド戦略、ブランドデザイン、プロダクトデザイン、マーケティング、コミュニケーションデザイン、新規事業、研究開発など、グループ全体のクリエイティブを統括。またクリエイティブ組織の戦略策定・育成・採用など、組織づくりも全体も担う。それ以前は、J. Walter Thompson Japan、beacon communications k.k.、IMG SRC Tokyoに所属し、Uniqlo、Sony、Nike、Nestle、P&G等の企業のクリエイティブディレクション、アートディレクション、デザインを数多く手がける。また、東京大学、慶應義塾大学などの大学研究室、企業研究機関と共に、ストーリーテリングとテクノロジーを組み合わせた新たな体験デザインも数多く手がける。
最近のプロジェクトに、LIFULL企業CM「しなきゃ、なんてない。」、地球料理 Earth Cuisine「持続可能な社会を叶える、LIFEを見つめ直す一皿を。」、Living Anywhere「自分らしくを、もっと自由に。」などがある。
Cannes Lions金賞、One Show金賞、CLIO金賞、Spikes Asia グランプリ、ADFESTグランプリ、文化庁メディア芸術祭優秀賞、コードアワードグランプリをはじめ、国内外の170以上のデザイン・広告賞を受賞。

Kohei Kawasaki
Executive Officer / Chief Creative Officer, LIFULL
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Kohei Kawasaki is an internationally award winning Creative Director, currently serving as Executive Officer / Chief Creative Officer of LIFULL. Kohei leads the company’s awards winning team, whose work encapsulates all strategy, design and communication efforts for the company.
He has spent his career at great agencies like J. Walter Thompson, Leo Burnett and IMG SRC crafting award winning, effective campaigns for clients such as Uniqlo, Nike, P&G, Sony, Kraft, Nestle and Morinaga.
In recent years, he has been also working on product innovations together with university laboratories such as University of Tokyo, Keio University and corporate research institutions.
He has worked on projects including "Eatree Plates", "Living Anywhere", "Kit Mail Hologram", "Singing Nature", "No Salt Restaurant", "Funfair in Your Mouth", "Nike Shoe Boxxxx" and "Uniqlo Lucky Switch".
Kohei has been recognized at international and domestic creative awards, and has won over 170 creative awards including Cannes Lions (Gold), One Show (Gold), Clio Awards (Gold), LIA (Gold), New York Festivals (Gold), Spikes Asia (Grand Prix), ADFEST (Grand Prix), CODE Award (Grand Prix), Dentsu Advertising Awards (Grand Prix) and Tokyo Interactive Ad Awards (Gold). Member of IADAS (International Digital Arts and Sciences).
His philosophy is: "Break the ordinary and create something that doesn’t yet exist in this world."

Wina Festival 2020 (Monterrey, Mexico)
Wina Festival 2019 (Bogotá, Colombia)
Artmore Award 2018 (Tokyo, Japan)
The Webby Awards 2014, 2018 (NY, USA)
AD STARS 2013, 2014 (Busan, Korea)
New York Festivals 2013 (NY, USA)

Japan Media Arts Festival 2008, 2014, 2017
Câmara Municipal de Vila do Conde 2005, Portugal
Ars Electronica Festival 2004, Austria

Fast Company, USA / Mashable USA / CNET, USA / The Huffington Post, USA / NOWTHIS, USA / GIZMODO, USA / msn, USA / Engadget, USA / Advertising Age, USA / Creativity Online, USA / Coloribus, USA / Digital Journal, Canada / Digiday, USA / Contagious, UK / Ads of the World, UK / The Drums, UK / Daily Mail, UK / Telegraph, UK / Lbb Online, UK / Times LIVE, South Africa / Advertolog, Germany / Quartz (qz.com), Global / DesignTaxi, Global / Best ads, Australia / Campaign Brief Asia, Australia / Campaign Asia, Hong Kong / DESIGN INBADA, India / Digital Market Asia, Singapore / JAPANTODAY / YAHOO! JAPAN / nikkei, Japan / The Asahi Shimbun, Japan / 47 NEWS, Japan / Web Designing, Japan / Sendenkaigi, Japan / Brain, Japan / CM Journal, Japan / Commercial Photo, Japan / CGWORLD, Japan / MdN Design Interactive, Japan

Client Experiences:
Uniqlo / Nike / P&G / TOYOTA / Honda / Mercedes-Benz / Sony / Panasonic / NTT DoCoMo / Nestle / Mondelēz International / Morinaga Milk / KRAFT / Ebara Foods / mercari / Philip Morris

Creative Direction, Art Direction, Copywriting, Design, Strategic Planning, Communication Planning, PR Planning

Exponential Technology & Strategy Program (ETSP), Singularity University 2018
Media Arts and Design, IAMAS 2004

Recent Talks & Articles:
May. 31, 2018 Article: BAUS Magazine
May. 2, 2018
Interview: LIFULL Recruiting
Jan. 14, 2018
 Talk: LEAP "The Future Changes with Technology and Creative
Sep. 16, 2017 Talk: 20th Japan Media Arts Festival 
Aug. 7, 2017 Interview: CREATIVE VILLAGE

Photo: Hiroki Watanabe