川嵜 鋼平
株式会社LIFULL 執行役員 Chief Creative Officer
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2017年LIFULL入社。執行役員CCO(チーフクリエイティブオフィサー)として、社会課題解決に取り組む企業グループのブランド・ デザイン・マーケティング・コミュニケーションを統括。またクリエイティブ組織の戦略策定・育成・採用など、組織づくりも担う。 LIFULLは、過去3年間のブランド活動全般を評価するJapan Branding Awards 2021にて、最高賞であるBest of the Bestを受賞。
それ以前は、J. Water Thompson Japan、beacon communications k.k.にて、Nike、P&G、Nestle等の企業のクリエイティブディレクションを数多く手がける。
最近のプロジェクトに、LIFULL企業CM「しなきゃ、なんてない。2021年」篇、LIFULL「地球料理 - Earth Cuisine - 」シリーズ、LIFULL HOME’S「ACTION FOR ALL したい暮らしを、あらゆる人に。」、Living Anywhere「自分らしくを、もっと自由に。」などがある。
Cannes Lions金賞、One Show金賞、CLIO金賞、Spikes Asia グランプリ、ADFESTグランプリ、ACCグランプリ、文化庁メディア芸術祭優秀賞をはじめ、国内外250以上のデザイン・広告賞を受賞。YouTube Works Awards 2022 Force for Good部門代表審査員。

Kohei Kawasaki
Executive Officer / Chief Creative Officer, LIFULL
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Kohei Kawasaki is an internationally award winning Creative Director, currently serving as Executive Officer / Chief Creative Officer of LIFULL. Kohei leads the company’s awards winning team, whose work encapsulates all strategy, design and communication efforts for the company. Recently, LIFULL's brand activities have been attracting attention both in Japan and abroad, such as winning the Best of the Best award at Japan Branding Awards 2021 and being nominated for Campaign's Japan / Korea Brand of the Year 2021.
He has spent his career at great agencies like J. Walter Thompson, Leo Burnett and IMG SRC crafting award winning, effective campaigns for clients such as Uniqlo, Nike, P&G, Sony, Kraft, Nestle and Morinaga.
In recent years, he has been also working on product innovations together with university laboratories such as University of Tokyo, Keio University and corporate research institutions.
He has worked on projects including LIFULL TVC "Nothing you have to do. ", Earth Cuisine "Eatree Plates, Bamboo Sweets and Ecolate", "Living Anywhere" and "No Salt Restaurant".
Kohei has been recognized at international and domestic creative awards, and has won over 180 creative awards including Cannes Lions (Gold), One Show (Gold), Clio Awards (Gold), LIA (Gold), New York Festivals (Gold), Spikes Asia (Grand Prix), ADFEST (Grand Prix), CODE Award (Grand Prix), Dentsu Advertising Awards (Grand Prix) and Tokyo Interactive Ad Awards (Gold). Member of IADAS (International Digital Arts and Sciences).
His philosophy is: "Break the ordinary and create something that doesn’t yet exist in this world."

Judges:
Wina Festival 2020 (Monterrey, Mexico)
Wina Festival 2019 (Bogotá, Colombia)
Artmore Award 2018 (Tokyo, Japan)
The Webby Awards 2014, 2018 (NY, USA)
AD STARS 2013, 2014 (Busan, Korea)
New York Festivals 2013 (NY, USA)

Exhibitions:
Japan Media Arts Festival 2008, 2014, 2017
Câmara Municipal de Vila do Conde 2005, Portugal
Ars Electronica Festival 2004, Austria

Publicities:
Fast Company, USA / Mashable USA / CNET, USA / The Huffington Post, USA / NOWTHIS, USA / GIZMODO, USA / msn, USA / Engadget, USA / Advertising Age, USA / Creativity Online, USA / Coloribus, USA / Digital Journal, Canada / Digiday, USA / Contagious, UK / Ads of the World, UK / The Drums, UK / Daily Mail, UK / Telegraph, UK / Lbb Online, UK / Times LIVE, South Africa / Advertolog, Germany / Quartz (qz.com), Global / DesignTaxi, Global / Best ads, Australia / Campaign Brief Asia, Australia / Campaign Asia, Hong Kong / DESIGN INBADA, India / Digital Market Asia, Singapore / JAPANTODAY / YAHOO! JAPAN / nikkei, Japan / The Asahi Shimbun, Japan / 47 NEWS, Japan / Web Designing, Japan / Sendenkaigi, Japan / Brain, Japan / CM Journal, Japan / Commercial Photo, Japan / CGWORLD, Japan / MdN Design Interactive, Japan

Client Experiences:
Uniqlo / Nike / P&G / TOYOTA / Honda / Mercedes-Benz / Sony / Panasonic / NTT DoCoMo / Nestle / Mondelēz International / Morinaga Milk / KRAFT / Ebara Foods / mercari / Philip Morris

Specialities:
Creative Direction, Art Direction, Copywriting, Design, Strategic Planning, Communication Planning, PR Planning


Education:
Exponential Technology & Strategy Program (ETSP), Singularity University 2018
Media Arts and Design, IAMAS 2004

Recent Talks & Articles:
May. 31, 2018 Article: BAUS Magazine
May. 2, 2018
Interview: LIFULL Recruiting
Jan. 14, 2018
 Talk: LEAP "The Future Changes with Technology and Creative
"
Sep. 16, 2017 Talk: 20th Japan Media Arts Festival 
Aug. 7, 2017 Interview: CREATIVE VILLAGE

portrait
KOHEI KAWASAKI. TOKYO, JAPAN. 2004-2020