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Kohei Kawasaki is the Group Chief Creative Officer of LIFULL, integrating Creative and Marketing at the group level and overseeing businesses as a P&L-responsible leader. He leads an award-winning in-house team honored as One Asia In-house Agency of the Year and Best of the Best at the Japan Branding Awards.


Art Direction / Design

Year: 2009
Client: Uniqlo

Description:
UNIQLO’s lucky switch is a small blog widget and a bookmark, which can change whole websites into UNIQLO advertising. Pushing the switch changes all the images on a website into online lottery tickets. If you draw a winning ticket, you and the blog owner will receive a UNIQLO tote bag. The losing tickets are then turned into UNIQLO banner ads. The switch created UNIQLO adverts 2.8 million times in just one month.
Creative Director
Tokyo, Japan.