Art Direction / Design

Year: 2009
Client: Uniqlo

UNIQLO’s lucky switch is a small blog widget and a bookmark, which can change whole websites into UNIQLO advertising. Pushing the switch changes all the images on a website into online lottery tickets. If you draw a winning ticket, you and the blog owner will receive a UNIQLO tote bag. The losing tickets are then turned into UNIQLO banner ads. The switch created UNIQLO adverts 2.8 million times in just one month.
Kohei Kawasaki. 2004-2023