Interactive Art Direction / Design

Year: 2007
Client: Sony Marketing (Japan), Inc.

Description:
The new walkman focuses on branded content offered online and the power of information spreading virally through the internet. With this innovative walkman, a user can view movie and record content as well. Therefore, we focused on the recording function, the most unique feature of the new product. When a photograph of the user is sent to the website, it is processed into a movie within seconds. The face on screen, wearing a walkman, sings passionately and headbangs in time with the music. Such doppelgängers will enter the web society and virally spread throughout the internet and into the real world.
KOHEI KAWASAKI. TOKYO, JAPAN. 2004-2020