About / Awards

川嵜鋼平
Kohei Kawasaki
Executive Officer / Chief Creative Officer, LIFULL
株式会社LIFULL 執行役員 / チーフクリエイティブオフィサー

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Photo: Hiroki Watanabe

Kohei Kawasaki is an internationally award winning Creative Director, currently serving as Executive Officer / Chief Creative Officer of LIFULL. Kohei leads the company’s creative team, whose work encapsulates all strategy, design and communication efforts for the company.
He has spent his career at great agencies like J. Walter Thompson, Leo Burnett and IMG SRC crafting award winning, effective campaigns for clients such as Uniqlo, Nike, P&G, Sony, Kraft, Nestle and Morinaga.
In recent years, he has been also working on product innovations together with university laboratories such as University of Tokyo, Keio University and corporate research institutions.
He has worked on projects including "Eatree Plates", "Living Anywhere", "Kit Mail Hologram", "Singing Nature", "No Salt Restaurant", "Funfair in Your Mouth", "Nike Shoe Boxxxx" and "Uniqlo Lucky Switch".
Kohei has been recognized at international and domestic creative awards, and has won over 160 creative awards including Cannes Lions (Gold), One Show (Gold), Clio Awards (Gold), LIA (Gold), New York Festivals (Gold), Spikes Asia (Grand Prix), ADFEST (Grand Prix), CODE Award (Grand Prix), Dentsu Advertising Awards (Grand Prix) and Tokyo Interactive Ad Awards (Gold). Member of IADAS (International Digital Arts and Sciences).
His philosophy is: "Break the ordinary and create something that doesn’t yet exist in this world."

クリエイティブディレクター。2017年LIFULL入社。同社執行役員CCO（チーフクリエイティブオフィサー）として、ブランド戦略、ブランドデザイン、プロダクトデザイン、ブランドマーケティング、コミュニケーションデザイン、新規事業、研究開発など、グループ全体のクリエイティブを統括。またクリエイティブ組織の戦略策定・育成・採用など、組織づくりも担う。それ以前は、J. Walter Thompson Japan、beacon communications k.k.、IMG SRC Tokyoに所属し、UNIQLO、SONY、NIKE、Nestle、P&G等の企業のクリエイティブディレクション、アートディレクション、デザインを数多く手がける。また、大学研究室、企業研究機関と共に、テクノロジーを用いた体験デザインの社会実装も数多く手がける。
最近のプロジェクトに、LIFULL企業CM「しなきゃ、なんてない。」、Earth Cuisine「Eatree Plates」、「家族になる家」、「Living Anywhere」、「No Salt Restaurant」、「Kit Mail Hologram」、「Singing Nature」などがある。
Cannes Lions金賞、One Show金賞、CLIO金賞、Spikes Asia グランプリ、ADFESTグランプリ、文化庁メディア芸術祭優秀賞、コードアワードグランプリをはじめ、国内外の160以上のデザイン・広告賞を受賞。

Judges:
Artmore Award 2018
The Webby Awards 2014, 2018
AD STARS 2013, 2014
New York Festivals 2013

Exhibitions:
Japan Media Arts Festival 2008, 2014, 2017
Câmara Municipal de Vila do Conde 2005, Portugal
Ars Electronica Festival 2004, Austria

Publicities:
Fast Company, USA / Mashable USA / CNET, USA / The Huffington Post, USA / NOWTHIS, USA / GIZMODO, USA / msn, USA / Engadget, USA / Advertising Age, USA / Creativity Online, USA / Coloribus, USA / Digital Journal, Canada / Digiday, USA / Contagious, UK / Ads of the World, UK / The Drums, UK / Daily Mail, UK / Telegraph, UK / Lbb Online, UK / Times LIVE, South Africa / Advertolog, Germany / Quartz (qz.com), Global / DesignTaxi, Global / Best ads, Australia / Campaign Brief Asia, Australia / Campaign Asia, Hong Kong / DESIGN INBADA, India / Digital Market Asia, Singapore / JAPANTODAY / YAHOO! JAPAN / nikkei, Japan / The Asahi Shimbun, Japan / 47 NEWS, Japan / Web Designing, Japan / Sendenkaigi, Japan / Brain, Japan / CM Journal, Japan / Commercial Photo, Japan / CGWORLD, Japan / MdN Design Interactive, Japan

Client Experiences:
Uniqlo / Nike / P&G / TOYOTA / Honda / Mercedes-Benz / Sony / Panasonic / NTT DoCoMo / Nestle / Mondelēz International / Morinaga Milk / KRAFT / Ebara Foods / mercari / Philip Morris

Education:
Exponential Technology & Strategy Program (ETSP), Singularity University 2018
Media Arts and Design, IAMAS 2004

Recent Talks & Articles:
May. 31, 2018 Article: BAUS Magazine
May. 2, 2018 Interview: LIFULL Recruiting
Jan. 14, 2018 Talk: LEAP "The Future Changes with Technology and Creative"
Sep. 16, 2017 Talk: 20th Japan Media Arts Festival
Aug. 7, 2017 Interview: CREATIVE VILLAGE