Interactive Art Direction / Design
Client: Sony Marketing (Japan), Inc.
The new walkman focuses on branded content offered online and the power of information spreading virally through the internet. With this innovative walkman, a user can view movie and record content as well. Therefore, we focused on the recording function, the most unique feature of the new product. When a photograph of the user is sent to the website, it is processed into a movie within seconds. The face on screen, wearing a walkman, sings passionately and headbangs in time with the music. Such doppelgängers will enter the web society and virally spread throughout the internet and into the real world.