Concept / Creative Direction / Art Direction / Film Direction / Design

Year: 2005
Client: Panasonic Design Company

In this in-house brand video, three guiding key phrases: "Charming Simplicity", "Sense of Detail" and "Natural Harmony" were imparted to viewers to highlight the strength and innovation of Panasonic’s design, in particular, to key target viewers such as Panasonic product designers, interaction designers, and design strategists. We created a branded movie to provide knowledge and educate designers about these concepts.
Within the movie, dots turn to dynamic and complex lines, surfaces, and three-dimensional forms, then return to easy-to-understand dot form elegantly, illustrating the textual content and underlying design concepts of the Panasonic design process in a formally elegant manner.
Kohei Kawasaki. 2004-2023