Concept / Creative Direction / Copywriting
Client: LIFULL Fab
Production: LIFULL, Alternative Machine, VUILD, ONION
Japan, the kingdom of vacant houses. It has been said that by the year 2033, one in three houses will have become vacant, a figure that ref lects calculations predicting that in the near future, the average household will consist of less than two persons.
In these modern times, as the warmth and sense of security that emanate from people begin to disappear from our homes, we wondered if there was a way to install life into the houses themselves.
To make it so that the house itself could become much like a cohabitating family member.